Formula 1

Formula has an inherent place in the company's history for a number of reasons. This collection was first created after the acquisition of TAG (Techniques d'Avant Garde) and Heuer. It was created during the period when battery models were preferred by the market. As a result, Formula was long occupied exclusively by quartz movements, making it the gateway to the world of luxury Swiss hours. Later, Formula went through a radical change, adding new materials, textile straps, ceramics and much more. Even more and more preferred models with automatic movements began to appear. Color combinations and diamonds, a wide variety of variations, offer a wealth of options to find your dream model.